Building Buzz at Shelf: How The Long Drink Used Sweepstakes to Win New Consumers
Leveraging TextRebates to reach new consumers and create meaningful brand interactions.
39.1%
Male
54%
Female
6.9%
Other
111
Total Entrants
1.13
Submit Per Entrants
State
Indiana only
Campaign Type
Sweepstakes
Details
21 Winners • 2 Prizes
Campaign Date
9/1/2025-12/31/2025
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The sweepstakes campaign exceeded our expectations,” the client shared. “It not only drove strong consumer engagement but also boosted retail sales and helped us grow our first-party audience.
We’re confident in continuing this approach for future promotions.
We’re confident in continuing this approach for future promotions.
The Long Drink
1
Grand Prize Winner
20
2nd Place Winners
21
TOTAL WINNERS
Campaign Details
The Long Drink launched a sweepstakes campaign designed to expand brand awareness, drive product trial, and boost retail sales by engaging consumers with an easy-to-enter promotion.
Stronger Prizes, Higher Engagement
Strategic prize selection captured consumer interest and drove a significant increase in sweepstakes submissions.
Campaign Success Metrics
By centering the campaign on an engaging sweepstakes, The Long Drink drove purchase intent, increased retail sell-through, and expanded its first-party consumer audience.
Positive Client Sentiment
The sweepstakes campaign delivered clear results and strategic value, reinforcing the client’s confidence in using promotions to drive engagement and sales.
Enter. Engage. Elevate sales.
See how our sweepstakes platform turns entries into instant off-premise sales while building your consumer database.
Let’s make your next campaign a hit!
Let’s make your next campaign a hit!
