Case Study - may 2024
How TextRebates helped a major wine/spirits brand increase X
This case study details how TextRebates drove sell-through for our clients for some of their brands by implementing a cashback incentive for their end customers.
While the case study is anonymous to protect the client, the data presented from an actual campaign.
Customer story
1
Their Needs
One of our customers is a large wine and spirits brand who is known for XYZ. They needed help figuring out how to do X. They tried X, but wanted to see if TextRebates could help them do it better.
2
Our Approach
We worked with their Job Title(s) to create an offer that would drive X metric. We created the offer, provided the printing/merchandising, handled the mobile payment redemption through our custom software, and captured SMS subscribers.
3
The Results
Their goal was to have X results. Our campaign help them hit those goals and more.
Campaign highlights
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ReachWe provided a cashback incentive for 4 brands across 5 states in Q4 of 2023 -
OffersConsumers were offered $5 cash back for 1 bottle, $12 for 2 bottles, and $20 for 3 bottles -
DistributionOur offer was distributed by 3 distributors and X retailers -
Offers Claimed300+ receipts were processed and ~$4000 in payouts were sent to consumers -
Sell-throughEach brand sold an average of 150 bottles, 1.7 bottles/receipt, and an average receipt total of $124 -
Marketing Opt-in65% of the 371 unique consumers opted into SMS Marketing
Demographic data
TextRebates was able to provide data about what was purchased and by whom.
Seeing the breakdown by brand and bottle size redeemed enabled the client to better understand xyz.
TextRebates was able to provide data about what was purchased and by whom.
Seeing the breakdown by brand and bottle size redeemed enabled the client to better understand xyz.
Each brand was also broken down by age group.
This data was (the same/different) than what they usually know about their clients.
By being an individual purchaser, it was more accurate than their surveys
This data was (the same/different) than what they usually know about their clients.
By being an individual purchaser, it was more accurate than their surveys
Capturing mobile subscribers
TextRebates was able to capture 243 new mobile subscribers across their 4 brands.
The client can now use those lists to send future marketing promotions or conduct user surveys.
Traditionally, users don’t have as many reasons/opportunities to opt into SMS marketing for brands directly.
TextRebates was able to capture 243 new mobile subscribers across their 4 brands.
The client can now use those lists to send future marketing promotions or conduct user surveys.
Traditionally, users don’t have as many reasons/opportunities to opt into SMS marketing for brands directly.
Post campaign recommendations
Based on the success of the campaign, we were able to provide the following recommendations to the client:
1
Gather feedback
Gather distributor feedback for print merchandising optimization e.g. rep & retailer pain points, new POD & display successes
2
Mobile engagement
Engage new Mobile Subscribers with follow up SMS e.g. current rebate offers, sweeps, surveys, cocktail recipes, events
3
New channels
Include new channels for 2024 promotions e.g. tastings, events, social media, paid digital, eCommerce
Work with TextRebates
If you’re interested in learning how we can help your company increase pull-through and grow your mobile subscriber base, schedule a free demo call with us.
