Sep 1 to Nov 30, 2025

5 states

Tiered cash-back rebate

Irish Whiskey Client

How America's number two Irish whiskey turned shelf-level interest into 1,283 bottles sold and 5,000 named customers in ninety days.

INSIGHTS

Case study

By autumn 2025 the brand held the number two position in American Irish whiskey by volume. Shoppers knew it. Bartenders poured it. And in the off-premise aisle, plenty of those same shoppers still walked past it, because nothing in that four-second decision made picking it up feel urgent. Off-premise is where the category is won and where brands can see the least. Scan data arrives weeks late, aggregated by chain, and stripped of any trace of the person who actually bought the bottle. The brand wanted three outcomes from a single program: measurable sell-through inside the Q4 window, a structural reason for a shopper to put more than one bottle in the basket, and a first-party audience the brand still owned after the promotion ended.

The campaign ran on a tiered cash-back structure. Rather than a flat amount per bottle, the offer scaled with the number of qualifying bottles on the receipt, so the shopper who was already reaching for one had a concrete reason to reach for two.

Case cards, neck hangers and shelf talkers carry a short code and a plain instruction. No app to download and no account to create.

One text starts the flow and captures the mobile number at the same moment. The reply carries the offer terms and the upload link.

The shopper photographs the receipt. Validation reads the retailer, date, line items and bottle count, and flags duplicates automatically.

Payout is calculated against the tier the receipt qualifies for, so a two-bottle receipt earns visibly more than a one-bottle receipt.

Funds land by digital payout, usually within 24 to 48 hours. Speed is what turns a rebate from an obligation into a reason to tell a friend.

Every validated participant is an opted-in, permissioned contact with a verified purchase behind them, owned by the brand for the next campaign.

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Every figure below is tied to a validated retail receipt, not a projection or a panel estimate.

Irish Whiskey Client

Paid submissions

847

Bottles per receipt

1.5

Rebates paid

$7,000+

Net new opted-in customers

5,000+

Bottles sold

1,283

Sales vs. 2024

+25%

The rebate structure drove meaningful lift at retail, and the real-time reporting gave us clear visibility into performance by state.

Planning + Activation team

Irish Whiskey Client

A flat rebate subsidizes a purchase that was probably happening anyway. A tiered rebate buys the second bottle, and the second bottle is where the margin math starts working.

Mail-in rebates lose most of their audience between intent and redemption. Same-day digital payout keeps participation high enough that the data is worth reading.

The 1,283 bottles paid for the program. The 5,000 permissioned contacts, each with a verified purchase attached, are what the brand still has in Q1.

Tell us the brand, the window and the retail footprint. We'll show you what a campaign would look like.