Jan 2025 to Jan 2026

Northeast corridor

Multi-brand portfolio rebate

Wine Portfolio Client

How a wine portfolio ran a single cash-back offer across three brands and moved 20,063 bottles on 5,377 validated receipts.

INSIGHTS

Case study

A wine portfolio rarely has one customer. It has several, and they do not shop the same way. The importer in this campaign carried three brands that looked adjacent on paper and behaved nothing alike at shelf. One was a high-volume value play. One was a sweet red with a younger following. One was a prosecco bought for occasions. Running three separate promotions would have meant three budgets, three sets of point-of-sale material, three measurement exercises, and three chances for a retailer to decline the whole thing. Running one generic portfolio offer risked the opposite problem: a promotion so broad it spoke to nobody. The question was whether a single offer could carry three different purchase occasions without diluting any of them, and whether the data coming back would be granular enough to tell the three apart afterwards.

The campaign ran as a single cash-back offer covering every qualifying product across all three brands. The rebate scaled with the number of bottles on the receipt rather than paying a flat amount per bottle, which let one structure serve a shopper buying a single prosecco and a shopper filling a rack.

A single set of point-of-sale material covered the full portfolio. One code, one landing page, one set of terms, regardless of which brand the shopper picked up.

One text starts the flow and captures the mobile number at the same moment. The reply carries the offer terms and the upload link.

The shopper photographs the receipt. Validation reads the retailer, date, line items and bottle count, identifies which brands qualified, and flags duplicates automatically.

Payout scales with the number of qualifying bottles on the receipt, so a shopper buying for a dinner earns visibly more than a shopper buying a single bottle.

Funds land by digital payout, usually within 24 to 48 hours. Speed is what turns a rebate from an obligation into a reason to tell a friend.

Because validation reads line items rather than just totals, every receipt resolves to a specific brand. One campaign produced three distinct sets of performance data.

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Every figure below is tied to a validated retail receipt, not a projection or a panel estimate.

Wine Portfolio Client

Receipts processed

5,377

Consumer payouts

$40,304

Average receipt value

$89 to $104

SMS opt-in rate

56% to 63%

Bottles redeemed

20,063

Bottles per receipt

7.6

One offer did the work of three. We did not have to choose which brand got the budget, and we still came out the other side able to tell them apart.

Planning + Activation team

Wine Portfolio Client

At 7.6 bottles per receipt, the wine shopper is stocking a rack rather than replacing a bottle. An offer built for a single-unit purchase leaves most of the basket unrewarded.

Three brands with different buyers shared a single set of point-of-sale material and a single set of terms. The tier structure did the work of segmenting, not the creative.

Reading the receipt at line-item level meant one campaign produced three distinct performance pictures, including format preference and audience age, without three separate promotions.

Tell us the brand, the window and the retail footprint. We'll show you what a campaign would look like.