feeds:run_dates

feeds:market

feeds:mechanic

feeds:client

Spirits receipts carry about 1.5 bottles. Wine runs to 7.6. Same mechanic, same platform, different purchase occasion.

INSIGHTS

Benchmark

A rebate basket isn't the same size in every category. Obvious, until you have to budget for one. Across spirits campaigns on the platform, the average paid receipt carries about 1.5 qualifying bottles. One national spirits brand running a tiered cash-back offer across five states landed at 1.5 over 1,183 processed receipts, and a separate Irish whiskey campaign came in a little lower, at 1.3 (1,289 bottles on 991 approved receipts). Wine is another story. On a three-brand wine portfolio campaign, 5,377 processed receipts carried 20,063 qualifying bottles, about 3.7 per receipt. Same platform, same mechanic, same validation. What changed is the purchase occasion. A bottle of whiskey lasts, so people buy it one at a time. They're replacing something specific or trying something new, and picking up a second bottle is a decision they have to make. Wine gets bought by the armful: stocking a rack, shopping for a dinner, taking the case discount the retailer already runs. The multi-bottle basket is where wine starts, not where you have to move it. That's the useful part, because it tells you which structure is doing the work. In spirits, a flat rebate is the entry point. It's simple to explain, it clears the way for a shopper who has never submitted a receipt before, and it drives trial on a brand that needs volume through the door. Put a tier on top of it when the goal is the second bottle, since that's the purchase the shopper has to be talked into, and it's where the margin math starts to work. In wine, the second bottle is already in the cart, so a flat per-bottle rebate rides a basket you've already got and keeps entry as simple as it gets. When the goal is growth rather than volume, aim the incentive at something the basket isn't already doing: buying more often, or trading up to the better label on the same shelf. The budget math comes straight from the basket. If you're modeling payout exposure in spirits, multiply expected receipts by roughly 1.5. In wine, use something closer to 3.7, about two and a half times the exposure on the same receipt count. Carry the spirits multiplier into a wine program and the budget runs short, usually right when redemption is going well. You won't see any of this in depletion data. Shipments tell you what moved to the retailer. A receipt tells you how many bottles one person put in one basket on one trip, and that's the number that decides what a rebate program costs and what it earns back.

feeds:mechanic_intro

feeds:step1_body

feeds:step2_body

feeds:step3_body

feeds:step4_body

feeds:step5_body

feeds:step6_body

04

03

02

05

06

01

feeds:results_intro

feeds:client

feeds:m1_label

feeds:m1_value

feeds:m2_label

feeds:m2_value

feeds:m3_label

feeds:m3_value

feeds:m4_label

feeds:m4_value

feeds:hero_m1_label

feeds:hero_m1_value

feeds:hero_m2_label

feeds:hero_m2_value

feeds:quote_text

feeds:quote_role

feeds:client

Around 1.5 qualifying bottles per receipt. The second bottle is a decision the shopper has to make, and that's exactly why a tiered offer changes the basket.

At about 3.7 bottles per receipt, the multi-bottle basket is where wine already starts. Aim the incentive at frequency or trade-up instead of unit count.

Model payout exposure at roughly 1.5 bottles per receipt in spirits and 3.7 in wine. Use the spirits multiplier on a wine program and you'll be funding less than half of what redeems.

Tell us the brand, the window and the retail footprint. We'll show you what a campaign would look like.