From First Sip to Full Bottle:
Turning Tastings into Sales
Turning Tastings into Sales
Instant cash back created urgency at shelf, turning interest into purchase and driving measurable sales lift for an Irish whiskey brand.
Campaign Details
Campaign Type
Rebates
Campaign Date
9/1/2025-11/30/2025
America’s #2 Irish whiskey brand used a TextRebates cash-back campaign to boost purchase intent, retail sell-through, and first-party audience growth.
Progressive Rebates, Progressive Results
Thoughtfully structured cash-back offers encouraged more consumers to purchase and submit.
Campaign Success Metrics
The client built the campaign around a TextRebates cash-back rebate mechanic to drive purchase intent, increase retail sell-through, and grow a first-party consumer audience.
Market Share Visualization
Regional metrics highlighting where campaign activity was strongest.
847
Paid Submissions
1.5
Bottles Per Receipt
1,283
Bottles Sold
56.6%
Male Users
36.1%
Female Users
Positive Client Sentiment
Other Case Studies
The campaign delivered measurable results and strategic value, reinforcing the client’s confidence in the program and overall partnership.
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The execution was seamless from start to finish. The rebate structure drove meaningful lift at retail, and the real-time reporting gave us clear visibility into performance by state.
We’re excited about the scalability of this model for future brand initiatives.
We’re excited about the scalability of this model for future brand initiatives.
William Grant & Sons
5k+
Net New Customers
$7k+
Rebates Paid
25%
Sales Growth from 2024
3,993
SMS Sent
4.0%
Click Rate
Mobile SMS Promos
The strategic use of SMS mobile promo blasts delivered concrete results, validating the impact of direct-to-consumer text marketing and solidifying the client partnership.
Move bottles. Capture data. Prove impact.
Discover how our text-to-redeem platform drives immediate off-premise sales while building your consumer database. Let's talk about your next campaign.
